PRESS KITT : THE INTERNATIONAL MUSEUM OF PERFUMERY 2019

International Perfume Museum

The International Museum of Perfumery

Established in 1989, this museum, the only one of its kind in the world, has embedded itself in the iconic region of the town of Grasse, cradle of the luxury perfumery initiated in France. Dedicated to one of the most prestigious traditional French activities, the International Museum of Perfumery, a public establishment with the “Musée de France” label, enables visitors to explore the history and peculiarities of the craft of manufacturers and the great houses of perfumery. A true testament of the history of civilisations and techniques relating to the use of scents, the museum takes an anthropological approach to the history of fragrances in all their aspects, raw materials, industry, design; as well as its uses in a wide variety of forms - decorative arts, archaeological evidence and industrial materials.
Welcome to the world of perfume...
In 2018, the International Museum of Perfumery celebrated its 10th anniversary of its renovation and extension with, in June, the opening of the new rooms from Antiquity to the Middle Ages located on the 1st floor of the Hotel Pontevès, upgrading of the greenhouse, an update of the multimedia gallery and the creation of a new 150 m2 area devoted to an educational representation on the art of making a perfume today, from the plant to the finished product. In 2019, MIP is entering the 2nd stage of work with the creation of a new scenography for all historic areas from the Renaissance period to the 21st century. For these new spaces, guiding thread for visitors is about the development and progress of perfumery. The aim of this new project is to make the best of these contemporary and characteristic themes of perfumery. This restructuring of the permanent spaces is complemented by a new space for temporary exhibitions brought together so we can continue to offer regular immersions in the different worlds of perfumery.

 

Titre: 
PRESS KITT : THE INTERNATIONAL MUSEUM OF PERFUMERY 2019
Date: 
Wednesday, 6 February, 2019